A Consumer’s Guide to Greenwashing

“If an established company is effectively misleading consumers about its sustainability efforts, it can prevent smaller, legitimately sustainable competitors from operating in the same market.”

This is one insight that Wren Montgomery shared with Consumer Reports, who has created a guide on all things greenwashing.

Consumer Reports breaks down why greenwashing matters, how to spot it, how to make sense of confusing labels, and what consumers can do. In addition to consulting Greenwash Action Lab’s Wren Montgomery, Consumer Reports highlighted the voices of experts from Arizona State University, University of British Columbia, and more.

They include a useful list of eight actions consumers can immediately take.