Greenwash Media Coverage
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In an article Wren Montgomery contributed to, Fraud Magazine investigates not only the moral, ethical, and environmental issues present in the fast fashion industry, but fraud and illegal activity itself.
In a CBC News feature, Wren is asked for her expert opinion on the latest project the Bezos Earth Fund is putting $100 million US to — The Phoenix Species Project. The initiatives aims to help recover 100 threatened species.
Canada's Competition Bureau dropped its investigation into the Canadian Gas Association's potential greenwashing. Members of the Canadian Association of Physicians for the Environment (CAPE) are claiming a “concerning systemic pattern.”
In a new article from The Narwhal, journalist Carl Meyer digs into Canadian Prime Minister Mark Carney’s greenwashing-related decisions in Budget 2025. Wren Montgomery provides an expert opinion throughout.
To provide Canadians with the latest insights, Wren Montgomery joined Mark Mann of Corporate Knights and Thomas Walker, executive director (academic) of the Institute for Sustainable Finance at Queen's University, for a LinkedIn livestream on Canadian greenwashing legislation.
An Op-Ed from Wren Montgomery and Ali Wines comments on Prime Minister Mark Carney’s first budget and how his recent climate messaging has shown troubling alignment with fossil-fuel lobby narratives, undermining his earlier climate leadership.
Continuing the dialogue on the 2025 Canadian budget’s actions to change Bill C-59, Wren Montgomery joined Julien Beaulieu and Jennifer Quaid to write an Op-Ed for The Global and Mail.
In an Op-Ed for Corporate Knights, Wren Montgomery explains the relationship Bill C-59—Canada’s anti-greenwashing bill—and corporate claims of “greenhushing.”
Greenwashing has made its way to Parliament. Lobbyists from the oil & gas industry have made way to roll back anti-greenwashing provisions in Canada’s 2025 budget.
Amidst a proposed roll-back of greenwashing legislation in Canada, Wren Montgomery spoke to The Globe and Mail about “a move that has upset both business groups and environmental advocates.”
In June 2024, Canadian greenwashing laws were strengthened under Bill C-59. One year later, CTV News reflects on the impacts of the changes.
What are the most pressing issues and questions related to climate action? 11 scholars share their thoughts.
“The best estimates I’ve seen are 50 per cent of claims are greenwashed, so we’re going to see this massive pullback once we start to regulate it.”
“If an established company is effectively misleading consumers about its sustainability efforts, it can prevent smaller, legitimately sustainable competitors from operating in the same market.”
Journalist John Lorinc shares details on Canada’s new anti-greenwashing legislation, Bill C-59, with Canada’s Chartered Professional Accountants.
Politico’s energy transformation-focused newsletter ran a story just after Hurricane Helene detailing that “nowhere is safe from climate disaster.” Who was the featured sponsor? Chevron.
Learn 11 tips for mobilizing research to people who can use it, from the 2024 ONE-SIM Outreach Award finalists. Tom Lyon and Wren Montgomery of Greenwash Action Lab were this year's award-winners, alongside co-author Julian Barg.
New York State is cracking down on greenwashing. New York Attorney General Letitia James has sued leading meat processor, JBS, for unsubstantial claims. In line with the Greenwash Action Lab’s definition of futurewashing, JBS has made vague promises that they would achieve net-zero greenhouse gas emissions by 2040.
Team Canada’s official Olympic outfitter, Lululemon, is drawing attention this year for more reasons than one. In April 2024, the Competition Bureau opened an investigation into Lululemon after a filing by the non-profit Stand.earth pointed out many forms of greenwashing.
Giulia chats with Dr Wren Montgomery, Associate Professor of Sustainability at Ivey Business School in London, Ontario, faculty affiliate of University of Michigan and co-founder of Greenwash Action Lab, about the damages done by greenwashing and what people can do as consumers and employees.
On Thursday, June 20, Bill C-59 was enacted by the Canadian government to increase regulation surrounding environmental claims. On Thursday, June 20, Canadian Oil and Gas leaders, notably the Pathways Alliance, also tore down web and social media content and uploaded online disclaimers.
Giulia chats with Dr Wren Montgomery, Associate Professor of Sustainability at Ivey Business School in London, Ontario, faculty affiliate of University of Michigan and co-founder of Greenwash Action Lab, about the damages done by greenwashing and what people can do as consumers and employees.
“Greenhushing might not be all bad, according to Greenwash Action Lab’s Montgomery. Though brands are holding back from publicly sharing their sustainability goals and plans, within the industry there may be more transparency.”
As B Corp certification rises globally, Inc. Magazine decided to investigate why companies strive to achieve this status. It’s a challenging process to undertake, but one that many founders and CEOs feel is worthwhile.
