An Integrated Framework to Assess Greenwashing

Research
Written By Noémi Nemes, Stephen Scanlan, Pete Smith, Tone Smith, Melissa Aronczyk, Stephanie Hill, Simon Lewis, Wren Montgomery, Francesco Tubiello, and Doreen Stabinsky

It can be difficult to determine whether a specific practice or communication is greenwashing or not. This research offers a framework to help you:

  1. Assess the legitimacy of green claims from various actors, including companies, government agencies, non-profits, and international pledges.

  2. Assess the legitimacy of net zero commitments and actions.

  3. Avoid greenwashing in your own practices and communication.

This article is open access.

Noémi Nemes, Stephen Scanlan, Pete Smith, Tone Smith, Melissa Aronczyk, Stephanie Hill, Simon Lewis, Wren Montgomery, Francesco Tubiello, and Doreen Stabinsky
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