Federal budget 2025: Ottawa plans to scale back ‘greenwashing’ rules, but companies say it’s not enough

Amidst a proposed roll-back of greenwashing legislation in Canada, Wren Montgomery spoke to The Globe and Mail about “a move that has upset both business groups and environmental advocates.”

She shares:

“There are enough experts available to guide companies on how to navigate the legislation and locate recognized standards, and the Competition Bureau could have provided more education, said Wren Montgomery, associate professor of management and sustainability at the Western University’s Ivey School of Business.

But reversing the provisions only showed the government capitulating to the corporate sector and moving Canada’s policy in the direction of the United States, she said. She called the complaints from the corporate sector “fearmongering.”

“So, I think Carney has believed the greenwashing. They’ve greenwashed the greenwash bill,” Prof. Montgomery said.”