How Canada is lagging when it comes to clamping down on 'greenwashing'

Article excerpt:

As it stands, the lack of clarity isn't just an issue for environmentalists. Businesses are also frustrated, says Wren Montgomery, who specializes in corporate sustainability at the Ivey Business School at Western University in London, Ont.

"Companies are really scared about sort of stepping in it around greenwashing, which makes them really hesitant to speak out," she said.

Montgomery recalled speaking to a classroom full of executives who told her: "'We want to do more and we want to talk about what we're doing, but we're really scared that we're going to be called out for greenwashing.'"

"I think that really speaks to the sort of ambivalence and confusing nature of what's out there now," she said.