Understanding the Effects of Corporate Environmental Communication on Jobseekers

Organizational greenwashing may have deeper consequences than previously understood—particularly for those trying to attract top talent. In this experimental study, you’ll learn about:

• How jobseekers respond to corporate websites making misleading (greenwashed), substantiated, or no environmental claims.

• Why exposure to greenwashing increases organizational cynicism among jobseekers.

• How organizational cynicism mediates the impact of greenwashing on jobseekers’ evaluations of the company and their environmental engagement.

This article is open access.

An accessible summary was also published by Ivey Impact. Read that now.