Understanding the Effects of Corporate Environmental Communication on Jobseekers

Research
Written By Jennifer Robertson, Talib Karamally, Bonnie Simpson, Wren Montgomery

Organizational greenwashing may have deeper consequences than previously understood—particularly for those trying to attract top talent. In this experimental study, you’ll learn about:

  • How jobseekers respond to corporate websites making misleading (greenwashed), substantiated, or no environmental claims.

  • Why exposure to greenwashing increases organizational cynicism among jobseekers.

  • How organizational cynicism mediates the impact of greenwashing on jobseekers’ evaluations of the company and their environmental engagement.

This article is open access.

Jennifer Robertson, Talib Karamally, Bonnie Simpson, Wren Montgomery
Next

New tool to challenge greenwashing claims goes live as companies weigh strategy