Full Research and Media List
Greenwashing 3.0: Why addressing greenwashing remains as important as ever
A new report outlines the evolution of corporate greenwashing and approaches for addressing the issue.
No End in Sight? A Greenwash Review and Research Agenda
Greenwashing tactics have evolved over time. In this review article, you’ll learn about:
(1) The three approaches companies have taken to greenwashing over time – static communication, dynamic management, and narratives about the future.
(2) A model of Corporate Miscommunication, which defines how firms miscommunicate with different stakeholders and which stakeholders are most at risk of deception.
Employees’ Response to Corporate Greenwashing
Employees are increasingly seeking employers with good environmental performance, and using employee activism to push for change. This research explores the impact of greenwashing on employees, including:
(1) How greenwashing leads to employee mistrust and, in turn, higher turnover.
(2) How an employee’s level of environmental education moderates their reactions to greenwashing.
