Full Research and Media List
Environmental group files trailblazing greenwashing complaint against Lululemon in France
Team Canada’s official Olympic outfitter, Lululemon, is drawing attention this year for more reasons than one. In April 2024, the Competition Bureau opened an investigation into Lululemon after a filing by the non-profit Stand.earth pointed out many forms of greenwashing.
Canada’s anti-greenwashing rules are good business. Critics exaggerate the dangers
Giulia chats with Dr Wren Montgomery, Associate Professor of Sustainability at Ivey Business School in London, Ontario, faculty affiliate of University of Michigan and co-founder of Greenwash Action Lab, about the damages done by greenwashing and what people can do as consumers and employees.
Oil and gas industry making risky play in response to greenwashing law, experts say
On Thursday, June 20, Bill C-59 was enacted by the Canadian government to increase regulation surrounding environmental claims. On Thursday, June 20, Canadian Oil and Gas leaders, notably the Pathways Alliance, also tore down web and social media content and uploaded online disclaimers.
Tackling greenwash as consumers and employees
Giulia chats with Dr Wren Montgomery, Associate Professor of Sustainability at Ivey Business School in London, Ontario, faculty affiliate of University of Michigan and co-founder of Greenwash Action Lab, about the damages done by greenwashing and what people can do as consumers and employees.
Why marketers increasingly downplay sustainability efforts
“Greenhushing might not be all bad, according to Greenwash Action Lab’s Montgomery. Though brands are holding back from publicly sharing their sustainability goals and plans, within the industry there may be more transparency.”
The Number of B Corps in the U.S. Keeps Climbing. Here's Why.
As B Corp certification rises globally, Inc. Magazine decided to investigate why companies strive to achieve this status. It’s a challenging process to undertake, but one that many founders and CEOs feel is worthwhile.