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No End in Sight? A Greenwash Review and Research Agenda
Research Wren Montgomery, Tom Lyon, and Julian Barg Research Wren Montgomery, Tom Lyon, and Julian Barg

No End in Sight? A Greenwash Review and Research Agenda

Greenwashing tactics have evolved over time. In this review article, you’ll learn about:

(1) The three approaches companies have taken to greenwashing over time – static communication, dynamic management, and narratives about the future.

(2) A model of Corporate Miscommunication, which defines how firms miscommunicate with different stakeholders and which stakeholders are most at risk of deception.

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