Full Research and Media List
A Consumer’s Guide to Greenwashing
“If an established company is effectively misleading consumers about its sustainability efforts, it can prevent smaller, legitimately sustainable competitors from operating in the same market.”
How does greenwashing legislation hold up?
Journalist John Lorinc shares details on Canada’s new anti-greenwashing legislation, Bill C-59, with Canada’s Chartered Professional Accountants.
Why Chevron is sponsoring Hurricane Helene journalism
Politico’s energy transformation-focused newsletter ran a story just after Hurricane Helene detailing that “nowhere is safe from climate disaster.” Who was the featured sponsor? Chevron.
Award-Winning Advice on Research Outreach
Learn 11 tips for mobilizing research to people who can use it, from the 2024 ONE-SIM Outreach Award finalists. Tom Lyon and Wren Montgomery of Greenwash Action Lab were this year's award-winners, alongside co-author Julian Barg.
New York is Suing One of the Country’s Largest Meat Processors for Greenwashing
New York State is cracking down on greenwashing. New York Attorney General Letitia James has sued leading meat processor, JBS, for unsubstantial claims. In line with the Greenwash Action Lab’s definition of futurewashing, JBS has made vague promises that they would achieve net-zero greenhouse gas emissions by 2040.
Environmental group files trailblazing greenwashing complaint against Lululemon in France
Team Canada’s official Olympic outfitter, Lululemon, is drawing attention this year for more reasons than one. In April 2024, the Competition Bureau opened an investigation into Lululemon after a filing by the non-profit Stand.earth pointed out many forms of greenwashing.
Canada’s anti-greenwashing rules are good business. Critics exaggerate the dangers
Giulia chats with Dr Wren Montgomery, Associate Professor of Sustainability at Ivey Business School in London, Ontario, faculty affiliate of University of Michigan and co-founder of Greenwash Action Lab, about the damages done by greenwashing and what people can do as consumers and employees.
Oil and gas industry making risky play in response to greenwashing law, experts say
On Thursday, June 20, Bill C-59 was enacted by the Canadian government to increase regulation surrounding environmental claims. On Thursday, June 20, Canadian Oil and Gas leaders, notably the Pathways Alliance, also tore down web and social media content and uploaded online disclaimers.
Tackling greenwash as consumers and employees
Giulia chats with Dr Wren Montgomery, Associate Professor of Sustainability at Ivey Business School in London, Ontario, faculty affiliate of University of Michigan and co-founder of Greenwash Action Lab, about the damages done by greenwashing and what people can do as consumers and employees.
Why marketers increasingly downplay sustainability efforts
“Greenhushing might not be all bad, according to Greenwash Action Lab’s Montgomery. Though brands are holding back from publicly sharing their sustainability goals and plans, within the industry there may be more transparency.”
The Number of B Corps in the U.S. Keeps Climbing. Here's Why.
As B Corp certification rises globally, Inc. Magazine decided to investigate why companies strive to achieve this status. It’s a challenging process to undertake, but one that many founders and CEOs feel is worthwhile.
