Full Research and Media List
Deny or greenwash? Exploring the interactions between science denialism and greenwashing
As public pressure for climate action increases, corporations face a strategic choice between rejecting climate responsibility or appearing to embrace it.
Greenwash as Anticompetitive Symbolic Management
As greenwashing scrutiny grows, its competitive implications are becoming harder to ignore.
Canada says anti-greenwashing law prevents industry from ‘speaking up’
In a new article from The Narwhal, journalist Carl Meyer digs into Canadian Prime Minister Mark Carney’s greenwashing-related decisions in Budget 2025. Wren Montgomery provides an expert opinion throughout.
Webinar: Who’s afraid of Canada’s anti-greenwashing law?
To provide Canadians with the latest insights, Wren Montgomery joined Mark Mann of Corporate Knights and Thomas Walker, executive director (academic) of the Institute for Sustainable Finance at Queen's University, for a LinkedIn livestream on Canadian greenwashing legislation.
Op-Ed: Swapping the tragedy of the horizon for the expediency of today
An Op-Ed from Wren Montgomery and Ali Wines comments on Prime Minister Mark Carney’s first budget and how his recent climate messaging has shown troubling alignment with fossil-fuel lobby narratives, undermining his earlier climate leadership.
Op-Ed: Ottawa is scrapping Canada’s greenwashing rules. This is a mistake
Continuing the dialogue on the 2025 Canadian budget’s actions to change Bill C-59, Wren Montgomery joined Julien Beaulieu and Jennifer Quaid to write an Op-Ed for The Global and Mail.
Op-Ed: Are corporate claims of ‘greenhushing’ just more greenwashing?
In an Op-Ed for Corporate Knights, Wren Montgomery explains the relationship Bill C-59—Canada’s anti-greenwashing bill—and corporate claims of “greenhushing.”
Feds face intense lobbying pressure before budget
Greenwashing has made its way to Parliament. Lobbyists from the oil & gas industry have made way to roll back anti-greenwashing provisions in Canada’s 2025 budget.
Federal budget 2025: Ottawa plans to scale back ‘greenwashing’ rules, but companies say it’s not enough
Amidst a proposed roll-back of greenwashing legislation in Canada, Wren Montgomery spoke to The Globe and Mail about “a move that has upset both business groups and environmental advocates.”
The Green Hush: A Foundational Model of Brownwashing and the Impacts of Greenwashing
This research reveals the complex interaction between brownwashing and greenwashing and how rampant greenwashing can cause sustainable firms to withdraw green claims.
Understanding the Effects of Corporate Environmental Communication on Jobseekers
Organizational greenwashing may have deeper consequences than previously understood—particularly for those trying to attract top talent.
New tool to challenge greenwashing claims goes live as companies weigh strategy
In June 2024, Canadian greenwashing laws were strengthened under Bill C-59. One year later, CTV News reflects on the impacts of the changes.
Testing the greenwashing assessment framework
As greenwashing intensifies, the terminology used to define it becomes increasingly important.
Burning Questions: A Collection of Perspectives on Climate Action
What are the most pressing issues and questions related to climate action? 11 scholars share their thoughts.
ESG may be falling out of vogue, but sustainability is becoming unavoidable
“The best estimates I’ve seen are 50 per cent of claims are greenwashed, so we’re going to see this massive pullback once we start to regulate it.”
A Consumer’s Guide to Greenwashing
“If an established company is effectively misleading consumers about its sustainability efforts, it can prevent smaller, legitimately sustainable competitors from operating in the same market.”
How does greenwashing legislation hold up?
Journalist John Lorinc shares details on Canada’s new anti-greenwashing legislation, Bill C-59, with Canada’s Chartered Professional Accountants.
Why Chevron is sponsoring Hurricane Helene journalism
Politico’s energy transformation-focused newsletter ran a story just after Hurricane Helene detailing that “nowhere is safe from climate disaster.” Who was the featured sponsor? Chevron.
Award-Winning Advice on Research Outreach
Learn 11 tips for mobilizing research to people who can use it, from the 2024 ONE-SIM Outreach Award finalists. Tom Lyon and Wren Montgomery of Greenwash Action Lab were this year's award-winners, alongside co-author Julian Barg.
New York is Suing One of the Country’s Largest Meat Processors for Greenwashing
New York State is cracking down on greenwashing. New York Attorney General Letitia James has sued leading meat processor, JBS, for unsubstantial claims. In line with the Greenwash Action Lab’s definition of futurewashing, JBS has made vague promises that they would achieve net-zero greenhouse gas emissions by 2040.