Full Research and Media List
Canada says anti-greenwashing law prevents industry from ‘speaking up’
In a new article from The Narwhal, journalist Carl Meyer digs into Canadian Prime Minister Mark Carney’s greenwashing-related decisions in Budget 2025. Wren Montgomery provides an expert opinion throughout.
Op-Ed: Swapping the tragedy of the horizon for the expediency of today
An Op-Ed from Wren Montgomery and Ali Wines comments on Prime Minister Mark Carney’s first budget and how his recent climate messaging has shown troubling alignment with fossil-fuel lobby narratives, undermining his earlier climate leadership.
Op-Ed: Ottawa is scrapping Canada’s greenwashing rules. This is a mistake
Continuing the dialogue on the 2025 Canadian budget’s actions to change Bill C-59, Wren Montgomery joined Julien Beaulieu and Jennifer Quaid to write an Op-Ed for The Global and Mail.
Op-Ed: Are corporate claims of ‘greenhushing’ just more greenwashing?
In an Op-Ed for Corporate Knights, Wren Montgomery explains the relationship Bill C-59—Canada’s anti-greenwashing bill—and corporate claims of “greenhushing.”
Feds face intense lobbying pressure before budget
Greenwashing has made its way to Parliament. Lobbyists from the oil & gas industry have made way to roll back anti-greenwashing provisions in Canada’s 2025 budget.
Federal budget 2025: Ottawa plans to scale back ‘greenwashing’ rules, but companies say it’s not enough
Amidst a proposed roll-back of greenwashing legislation in Canada, Wren Montgomery spoke to The Globe and Mail about “a move that has upset both business groups and environmental advocates.”
The Green Hush: A Foundational Model of Brownwashing and the Impacts of Greenwashing
This research reveals the complex interaction between brownwashing and greenwashing and how rampant greenwashing can cause sustainable firms to withdraw green claims.
Understanding the Effects of Corporate Environmental Communication on Jobseekers
Organizational greenwashing may have deeper consequences than previously understood—particularly for those trying to attract top talent.
New tool to challenge greenwashing claims goes live as companies weigh strategy
In June 2024, Canadian greenwashing laws were strengthened under Bill C-59. One year later, CTV News reflects on the impacts of the changes.
Testing the greenwashing assessment framework
As greenwashing intensifies, the terminology used to define it becomes increasingly important.
Burning Questions: A Collection of Perspectives on Climate Action
What are the most pressing issues and questions related to climate action? 11 scholars share their thoughts.
ESG may be falling out of vogue, but sustainability is becoming unavoidable
“The best estimates I’ve seen are 50 per cent of claims are greenwashed, so we’re going to see this massive pullback once we start to regulate it.”
A Consumer’s Guide to Greenwashing
“If an established company is effectively misleading consumers about its sustainability efforts, it can prevent smaller, legitimately sustainable competitors from operating in the same market.”
How does greenwashing legislation hold up?
Journalist John Lorinc shares details on Canada’s new anti-greenwashing legislation, Bill C-59, with Canada’s Chartered Professional Accountants.
Why Chevron is sponsoring Hurricane Helene journalism
Politico’s energy transformation-focused newsletter ran a story just after Hurricane Helene detailing that “nowhere is safe from climate disaster.” Who was the featured sponsor? Chevron.
Award-Winning Advice on Research Outreach
Learn 11 tips for mobilizing research to people who can use it, from the 2024 ONE-SIM Outreach Award finalists. Tom Lyon and Wren Montgomery of Greenwash Action Lab were this year's award-winners, alongside co-author Julian Barg.
New York is Suing One of the Country’s Largest Meat Processors for Greenwashing
New York State is cracking down on greenwashing. New York Attorney General Letitia James has sued leading meat processor, JBS, for unsubstantial claims. In line with the Greenwash Action Lab’s definition of futurewashing, JBS has made vague promises that they would achieve net-zero greenhouse gas emissions by 2040.
Environmental group files trailblazing greenwashing complaint against Lululemon in France
Team Canada’s official Olympic outfitter, Lululemon, is drawing attention this year for more reasons than one. In April 2024, the Competition Bureau opened an investigation into Lululemon after a filing by the non-profit Stand.earth pointed out many forms of greenwashing.
Canada’s anti-greenwashing rules are good business. Critics exaggerate the dangers
Giulia chats with Dr Wren Montgomery, Associate Professor of Sustainability at Ivey Business School in London, Ontario, faculty affiliate of University of Michigan and co-founder of Greenwash Action Lab, about the damages done by greenwashing and what people can do as consumers and employees.
Oil and gas industry making risky play in response to greenwashing law, experts say
On Thursday, June 20, Bill C-59 was enacted by the Canadian government to increase regulation surrounding environmental claims. On Thursday, June 20, Canadian Oil and Gas leaders, notably the Pathways Alliance, also tore down web and social media content and uploaded online disclaimers.